Screenshot style breakdown
Sampled from 4 of eWeLink's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACCCDC bg
#97B3C1
#047CCC accent
#111111 text
Screenshots
Icon palette
About this app
One app, countless devices eWeLink is the app platform that supports multiple brands of smart devices including Sonoff. It enables connections between diversified smart hardware and integrates popular Smart Speakers such as Amazon Alexa, Google Home. Moreover, eWeLink works with IFTTT, serving as the ultimate home control center. Features Remote control, Schedule, Timer, Loop timer, Inching, Interlock, Smart Scene, Sharing, Grouping, LAN mode, etc. Compatible Devices Smart curtain, Door Locks, Wall Switch, Socket, Smart Light Bulb, RF Remote Controller, IoT Camera, Motion Sensor, etc. Using voice command Connect Google Home with Smart We Link. Connect Amazon Alexa with the “eWeLink Smart Home” skill. IFTTT, Do more with eWeLink such as “Track your eWeLink 1 channel switch usage on Google spreadsheet” or “Turn on/off your eWeLink 1 channel switch as you leave home” eWeLink …
App details
What you can learn from eWeLink
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are eWeLink's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: eWeLink runs a light set with one background colour (#ACCCDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.