Screenshot style breakdown
Sampled from 6 of History Today Magazine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F49404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Enjoy the world’s leading history magazine on your iPad or iPhone. Dive into the latest issue of History Today and explore our library of over 100 back issues for the cost of a cup of coffee. Download issues to learn on the go and save your favourite articles to read again. History Today is written for history lovers who want the most up-to-date writing from the world’s leading historians — the experts in their field. Our understanding of the past continues to evolve and every issue of History Today provides thorough analysis written with personality and flair. History Today gives new context to the past and provides a perspective on why the world is currently as it is with a depth and variety of historical topics, eras and countries not found in any other magazine. It is perfect for anyone with an interest in the past and who wants to get the most out of their leisure time. Ever…
App details
What you can learn from History Today Magazine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are History Today Magazine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: History Today Magazine runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F49404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.