Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 2 of Fokus e-tidning's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC1C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Fokus Sveriges nyhetsmagasin. Fokus tar vid där Facebookflödet och morgontidningen slutar. Vi levererar insikt, eftertanke och bakgrund. Men lika viktigt: Fokus vill ge en idé om vad som väntar runt hörnet. Om vart världen är på väg. Fokus bjuder på ny kunskap och sår frön till nya tankar. Om politik, kultur, ekonomi, vetenskap och samhället i stort. Vi ställer höga krav på oss själva: Faktabaserad analys, snarare än löst tyckande. Oberoende och självständighet: politiskt, men också i förhållande till vår egen bransch. Intresserade av samtiden, utan att vara dess fånge. Uppriktighet, även när den gränsar till det oförskämda. Språk och stilistik i klass med de bästa internationella förlagorna. Och, minst lika viktigt, ett stänk humor. För vad vore livet om man inte fick le ibland? Användarvilkor (Terms of Use): https://www.fokus.se/Prenumerationsvillkor
App details
What you can learn from Fokus e-tidning
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Fokus e-tidning's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fokus e-tidning runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.