Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 2 of mySAGOV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC145C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
mySAGOV allows you to securely carry your South Australian Government issued passes and licences online. It allows businesses/users to validate a person’s digital pass or licence to confirm it is a valid government issued pass. To access your digital licence/pass you will first need to set up a mySAGOV account (formerly known as EzyReg Account). Visit https://www.sa.gov.au/mysagov to set up your account. At present the app offers: - Driver's licence - Proof of age - Real estate registrations for land agents, sales representatives and property managers - Occupational licences for builders, tradespeople, security and investigation agents. - Recreational boat licences Digital passes and licences displayed in this app are valid credentials and are a legal equivalent to physical passes. Please note: All real estate registrations are now digital and a physical card is not required. H…
App details
What you can learn from mySAGOV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are mySAGOV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: mySAGOV runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC145C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.