Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The New World's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C3C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The New World is your destination for independent global journalism - delivering in-depth reporting, cultural commentary, and progressive opinion from some of the world’s leading writers and thinkers. Evolving from The New European, The New World brings clarity to complex global issues through bold, independent journalism. Whether you're browsing headlines, exploring long-form features, or catching up on podcasts, The New World app offers a seamless, modern experience designed for ease of use. Key Features: • In-depth global coverage: politics, culture, and commentary • New magazine issue published every Thursday • Breaking news alerts and push notifications • Comment and join the conversation • Share and gift articles with friends • Listen to narrated articles on the go • Browse and stream TNW podcasts, including The Two Matts • Sign up for curated newsletters • Read offline - anyt…
App details
What you can learn from The New World
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are The New World's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The New World runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C3C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.