Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of ID123 Digital ID Card App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C74EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
ID123 is a mobile ID card application for schools, businesses and membership organizations. Administrators can use the cloud-based ID management system to securely issue and manage digital ID cards into this mobile app. In addition to student ID cards, school administrators can issue digital school ID cards to parents and teachers. They can also improve campus safety by creating temporary IDs for school meetings and events. Business administrators can issue digital employee photo ID cards, as well as temporary ID cards to their interns, guests, contractors, and temporary workers through the cloud-based ID management system. Membership administrators can issue mobile ID cards to their members with preset expiration dates. If desired, they can also enable their members to share their digital photo ID cards to their family members’ mobile devices. Join the schools, businesses, and m…
App details
What you can learn from ID123 Digital ID Card App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ID123 Digital ID Card App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ID123 Digital ID Card App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C74EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.