Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of United Utilities: Your Water's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044C44 bg
#27655E
#4CACDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Managing your water account has never been easier. Make payments, view and download bills, submit meter readings, get assistance with water supply issues, and more. Our app is packed with useful features to make life easier for United Utilities customers. - Keep on top of your water bill - Submit meter readings - View, download or share bills - Get assistance with water supply issues - Contact us Keep On Top Of Your Payments Make payments quickly, easily, and securely. Pay your bill anytime, anywhere, using our handy mobile app. View Your Account History View your bills and payments at a glance. Paperless customers can see when they have a new bill so you know you haven't missed anything. To make things even easier, you can filter by bill or payment, and date range, too! Download and Share Bills United Utilities are committed to ensuring customers have all the information they…
App details
What you can learn from United Utilities: Your Water
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are United Utilities: Your Water's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: United Utilities: Your Water runs a dark set with one background colour (#044C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CACDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.