Screenshot style breakdown
Sampled from 3 of Welcome to King's's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E42414 bg
#E74234
#542C24 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Welcome to King’s app provides prospective and new students with all the information you need for Open Days and new student Welcome activity. Whether you’re a prospective student attending an Open Day event or a new student ready to enrol, the app will introduce you to King’s College London and all the amazing things our King’s community has to offer. Key features include: - Easy access to full schedule of Open Day and Welcome Week Events - To-Do Lists and checklists - Overview of the King’s services who support you at King’s - Maps to navigate yourself around King’s - Integration with Twitter and YouTube
App details
What you can learn from Welcome to King's
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Welcome to King's's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Welcome to King's runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E42414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #542C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.