Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 1 of WikiMed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C94B4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
With 51,000+ medical articles, Wikimed is the largest and most comprehensive collection of health-related articles available. It includes content on diseases, medications, anatomy, and sanitation. As an encyclopedic medical dictionary, Wikimed is perfect for practicing physicians, as well as medicine and other healthcare students. Users without medical training are advised to seek a doctor’s advice in addition to using this app and before making any medical decisions. If you are in the developing world without access to the Internet or on a boat in the middle of nowhere you can now access one of the foremost and up-to-date medical dictionaries, for free. The information, including but not limited to, text, graphics, images and other material contained in this application are for informational purposes only. No material in this application is intended to be a substitute for profession…
App details
What you can learn from WikiMed
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are WikiMed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WikiMed runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C94B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.