Screenshot style breakdown
Sampled from 5 of Elmia Plus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#144C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Vi vill ge dig som utställare mer tid för nya kunder och göra det enklare att följa upp dina affärer på mässan. Med leads-hanteringen i Elmia Plus scannar du QR-koden på besökarnas namnbrickor och får direkt ett kundunderlag. Underlaget kan också kompletteras med kategorier, aktiviteter och dina egna anteckningar i appen. I Mina sidor hittar du sedan ett komplett kunderunderlag som du kan exportera till Excel. Du slipper hålla koll på visitkort och på vilken besökare som är intresserad av vad. Använd Elmia Plus för att: - Minska administrationen - Fokusera på kundmötet - Följa upp dina affärer direkt
App details
What you can learn from Elmia Plus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Elmia Plus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Elmia Plus runs a light set where the background shifts from screenshot to screenshot (first shot #E4ECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #144C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.