Screenshot style breakdown
Sampled from 5 of Toronto Sun ePaper's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC141C bg
#D3343B
#64242C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Now you can read Toronto Sun anytime, anywhere. The Toronto Sun ePaper is available to you at home or at work, and is the same edition as the printed copy available at the newsstand. •The Toronto Sun ePaper app allows you to subscribe to a 1 month subscription for $12.99/month. •Payment will be charged to iTunes Account at confirmation of purchase •The 1 month subscription will automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period •Your account will be charged for renewal within 24-hours prior to the end of the current period, and the cost of renewal is •You may manage your subscriptions and auto-renewal may be turned off by going to the your Account Settings after purchase •No cancellation of the current subscription is allowed during active subscription period Privacy Policy: https://epaper.torontosun.com/help/PrivacyPol…
App details
What you can learn from Toronto Sun ePaper
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Toronto Sun ePaper's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toronto Sun ePaper runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CC141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.