Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Oxford Learner’s Dictionaries's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C347C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Oxford Learner’s Dictionaries have been created especially for speakers of other languages who are learning English. If you are learning English, an Oxford learner’s bilingual dictionary can help you to develop your English language skills. Download a free sample to see how much an Oxford learner’s dictionary can help you! An in-app purchase is required to access the full dictionary. The following dictionaries are available: • Das große Oxford Wörterbuch (for German-speaking learners of English) • Diccionari Oxford Pocket Català per a estudiants d’anglès (for Catalan-speaking learners of English) • Diccionario Oxford Pocket para estudiantes argentinos de inglés (for Argentinian learners of English) • Diccionario Oxford Pocket para estudiantes de inglés (for Spanish-speaking learners of English) • Dicionário Oxford Escolar para estudantes brasileiros de inglês (for Brazilian learners of…
App details
What you can learn from Oxford Learner’s Dictionaries
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Oxford Learner’s Dictionaries's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Oxford Learner’s Dictionaries runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C347C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.