Screenshot style breakdown
Sampled from 4 of 펜앤드마이크's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14549C accent
#111111 text
Screenshots
Icon palette
About this app
펜앤드마이크는 인터넷과 유튜브 등을 기반으로 신문과 방송을 아우르는 종합 미디어입니다. 펜앤드마이크 웹사이트에서는 정치경제사회문화 등 다양한 이슈와 기사들을 신속하게 전달하고 있으며, 주요 언론사에서 역량이 검증된 정통 언론인 출신의 사내 필진들과 학계 관계 법조계 등 사회 각계에서 지명도가 높고 실력과 필력을 겸비한 객원 칼럼니스트들이 깊이 있고 영향력 있는 칼럼도 게재합니다. 또한 펜앤드마이크는 구독자 72만명을 보유한 유튜브 채널인 [펜앤드마이크TV]를 운영하고 있으며 시사보도 프로 [굿모닝대한민국]를 비롯하여 다양한 시사교양 프로그램을 편성하여 양질의 컨텐츠를 영상으로 제공하고 있습니다.
App details
What you can learn from 펜앤드마이크
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 펜앤드마이크's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 펜앤드마이크 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14549C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.