Screenshot style breakdown
Sampled from 6 of Sixth Tone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#143C4C accent
#111111 text
- #1Hu Line: Jouiiiey Heartland Camera Above the
- #2Unigue, untold stories through a human lens
- #3sources, these succinct articles provide insights into the significance of each issue in a
- #4and carefully crafted, every piece is carried by the voices of the story's participants. 1
- #5from experts and commentators to those whose voices are often marginalized. 10m ago - Yang
- #6of short videos, documentaries, photography, and data visualization. The Farmers Who Carve
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 11.7 words on average (longest 15).
Screenshots
Icon palette
About this app
The Sixth Tone app brings you people-focused news, features, commentaries, and visual storytelling about contemporary China. Main features of the app: Daily Tones are daily news and highlights from across China. News are timely reports on issues and events from across China. Drawing from a vast range of sources, these articles provide insights into the significance of each issue in a wider context. Features are articles that cut to the core of contemporary China. In-depth, informed, and carefully crafted, every piece is carried by the voices of the story’s participants. Voices & Opinion are contributions from individuals with unique perspectives to share. Hear from everyone, from experts and commentators to those whose voices are rarely heard. Multimedia are visual stories that get up close and personal with contemporary China. A mix of short videos, documentaries, photography, an…
App details
What you can learn from Sixth Tone
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Sixth Tone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sixth Tone runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.