Screenshot style breakdown
Sampled from 6 of BC Wildfire Service's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#043464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The BC Wildfire Service App provides up-to-date wildfire information on your mobile phone, helping you stay informed about wildfires and wildfire-related events and conditions across British Columbia. Features Include Interactive Wildfire Map - Wildfire perimeters when available - Burn prohibitions - Smoke forecasts - Weather conditions - Evacuation information when available - Road conditions, and more. Wildfire Dashboard - Updates from BC Wildfire Service - Incident statistics - Daily situation report during peak fire season Saved Locations and Saved Incident information - Evacuation orders and alerts - Burn prohibitions - New wildfires - Weather - Fire prohibitions - Customizable notifications Report a Fire - In-app incident reporting - Offline report of fire
App details
What you can learn from BC Wildfire Service
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are BC Wildfire Service's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BC Wildfire Service runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #043464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.