Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Vi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6494B4 accent
#111111 text
- #2Lå Lyssna på artiklar
- #3Spara artiklar till bussresan!
- #4Helt fritt fran annonser!
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 4 words on average (longest 4).
Screenshots
iPad screenshots
Icon palette
About this app
Välkommen till Vi – den nya tidens journalistik. Här kan du som är kultur- och samhällsintresserad läsa och lyssna på de bästa reportagen om vår tid. Tjänsten är fri från annonser och du kan dela texter med alla i ditt nätverk. Vi har publicerat nyfiken kvalitetsjournalistik sedan 1913. Nu behöver vi dig som medlem för att fortsätta att skapa berättelser som berör och gör skillnad. Vi ger dig inte bara journalistik av landets främsta skribenter och fotografer, utan även exklusiva medlemsträffar, unika erbjudanden och möjlighet att bidra med din kunskap. I över hundra år har Vi varit en viktig del av det offentliga samtalet. Det kommer vi fortsätta med. Gärna tillsammans med dig.
App details
What you can learn from Vi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Vi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vi runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6494B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.