Sampled from 5 of Ahlsell Scanning's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3474AC bg
#5087B7
#EC642C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Ahlsell Scanning – använd din mobiltelefon för att på ett smidigt sätt själv skanna dina varor i våra butiker. Appen fungerar på ett liknande sätt som våra hand-skannrar i butikerna. När du använder mobilen är det kameran som fungerar som en skanner. När du börjar handla har du möjlighet att märka ditt köp som sedan visas på din faktura. Vill du använda fler kundkort har du möjlighet att göra det genom att klicka på ikonen längst upp till höger och lägga till de du önskar. Du kan antingen skanna streckkoden på hyllan eller streckkoden på varan du handlar. För att avsluta ditt köp skannar du en kod, erhåller ett ID som du visar för vår personal i kassan som hjälper dig avsluta ditt köp. Vissa av våra butiker erbjuder även självutcheckning där du avslutar ditt köp helt på egen hand. Du kan förstås prata i din mobil under tiden du skannar.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Ahlsell Scanning's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ahlsell Scanning runs a dark set with one background colour (#3474AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC642C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.