Screenshot style breakdown
Sampled from 5 of ZOLEO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049CE4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
**Awarded the 2020 Top Mobility User Experience Innovation Award by the Mobile Satellite Users Association (MSUA)** For anyone who wants a truly seamless global messaging experience. ZOLEO is the world’s first truly seamless global messaging and personal safety solution for smartphone users. Only ZOLEO connects with your phone or tablet to provide seamless global messaging that follows you in and out of mobile coverage — plus added safety features you can count on world-wide. Never miss a message again, share your personalized ZOLEO SMS number and email address with your contacts to retrieve your messages between cellular, Wi-Fi and satellite networks. The ZOLEO app is the key to all the awesome global messaging and safety features that the ZOLEO satellite communicator offers. Simply connect to your ZOLEO satellite communicator using the ZOLEO app to enjoy messaging coverage absolute…
App details
What you can learn from ZOLEO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ZOLEO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ZOLEO runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049CE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.