Sampled from 6 of NovelCat-Novels and Books's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04040C bg
#27272E
#045CF4 accent
#FFFFFF text
NovelCat-- a high quality reading APP, you can enjoy massive popular novels and comfortable reading experience here. App Description [Numerous Addictive Novels] NovelCat contains various kinds of book genres, Romance, History, Modern, Billionaire... You can choose the genres that you are interested in. Different rankings also help you to pick your favorite novels. [Quick Update Speed] Serialized novels are updated in real time, readers catch up with the novels in a fast speed without missing highlight. [Personalized Settings] You can change the theme, text size, font style and page flip animation according to your preference. Many settings can be adjusted to create a comfortable reading experience for you. [Offline Reading] Batch unlock and download chapters, you can read anytime and anywhere without a limited on network. [Plenty of Benefits] Continuous check-in and daily miss…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are NovelCat-Novels and Books's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NovelCat-Novels and Books runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04040C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #045CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.