Sampled from 6 of Пение птиц: определение голоса's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A48C64 accent
#111111 text
Определяйте птиц по голосу: услышали - включили приложение - узнали кто это. Сейчас в нашем приложении 220 самых популярных видов птиц, живущих в средней полосе России и Европы. Нейронная сеть, работающая в нашем приложении, умеет определять эти виды по пению - включите наше приложение во время песни и получите список наиболее подходящих вариантов. Работает без интернета! В приложении есть их полные описания, а также интересные истории о птицах - как они живут в природе или вместе с людьми. Наш "большой" определитель птиц с визуальным определителем: https://apps.apple.com/app/id1177615090 Вопросы или замечания? Пишите в отзывы или на почту! Политика конфиденциальности: https://techhype.io/?page_id=47673 Правила использования: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Пение птиц: определение голоса's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Пение птиц: определение голоса runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A48C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.