Screenshot style breakdown
Sampled from 6 of Illinois Tollway's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#244C8C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Safely and securely pay unpaid tolls or enroll and manage your I-PASS account or Pay By Plate service directly from your smartphone. - Already miss a toll? No transponder? No problem. Simply add your plate, payment information for up to 14 days after your initial travel to avoid fines and fees. TIP - If you’ve already traveled, be sure to backdate your plate information to reflect your beginning date of travel. -Are you an I-PASS customer, or looking to enroll? You can now enroll in or manage your account right from the Tollway’s app. You’ll receive account notification, and will be able to manage your entire account online. Get started today! - Renting or Borrowing a Vehicle? If you’re in a rented, borrowed or temporary vehicle without an I-PASS or E-ZPass transponder, Pay By Plate is right for you. Simply enter the plate, payment and dates and times of travel within 14 days o…
App details
What you can learn from Illinois Tollway
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Illinois Tollway's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Illinois Tollway runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #244C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.