Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Active ID's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14042C bg
#342749
#142C8C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Active ID has a secure connection with card management system CardsOnline. Administrators can design, manage, and issue Active IDs in CardsOnline to card holders. The card holder can accept and open their Active ID to use as Employee Badge, Student ID, Member ID, or temporary ID in the Active ID Application. An Active ID has a secure active connection with CardsOnline and is always up to date. Changes to data can be pushed immediately. The Active ID App is fully localized, the uses the language of the cardholders’ device. The login for this application offers extra security with the option to login using Touch & Face ID.
App details
What you can learn from Active ID
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Active ID's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Active ID runs a dark set with one background colour (#14042C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.