Screenshot style breakdown
Sampled from 5 of The Banner: Maryland News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#744C44 accent
#111111 text
Screenshots
Icon palette
About this app
The Banner is here to strengthen our local communities. From politics to arts, food, sports, and events, be the first to know about what’s going on in the Baltimore region and beyond. Download The Banner app to get: • Breaking local news notifications • Personalized news feed with For You • Watch short-form vertical videos in the Watch tab • Share and bookmark stories in the app Subscribers also get access to: • Unlimited local news and premium articles • Unlimited newsletters and notifications • Free guest subscription to share • Share and bookmark stories in the app • Listen to articles on the go Why read The Banner? • From here, for here: Like you, we live here. And we know this region is so much more than what's often shown. We're giving you the full story. • Nonprofit, not corporate: We're not here to make money off the news. We're here to give you better local news—…
App details
What you can learn from The Banner: Maryland News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are The Banner: Maryland News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Banner: Maryland News runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #744C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.