Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Expansión MX's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#740C14 accent
#111111 text
- #1EXPANSION Inicio Favoritos
- #2EN Empresas Vuelos oficiales y privados, al margen de lo permitido
- #528 MXN 0) 45 USD JPY EUR
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 7 words on average (longest 11).
Screenshots
Icon palette
About this app
Lleva en todos tus dispositivos la nueva aplicación de Expansión, la marca líder en la información de negocios y economía en México. El periodismo de Expansión trae para ti las noticias más relevantes del mundo de las empresas, las finanzas, los mercados, la tecnología, la política y los acontecimientos nacionales y globales de mayor impacto. Durante más de 40 años, las historias, la opinión y el análisis de los expertos de Expansión han sido un referente en el ámbito de los negocios, las inversiones y las tendencias para los hombres y mujeres de empresas. En Expansión podrás encontrar consejos prácticos sobre tu carrera, tus ahorros, los emprendimientos, el marketing y la gestión corporativa. Con la aplicación de Expansión podrás tener al alcance de tu mano la información más oportuna del portal de negocios y financiero líder en México.
App details
What you can learn from Expansión MX
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Expansión MX's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Expansión MX runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #740C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.