Screenshot style breakdown
Sampled from 6 of search.ch's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#3CAC74 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
L'elenco telefonico svizzero ufficiale attualizzato quotidianamente. Calcolatore degli itinerari, orario dei mezzi pubblici e previsioni meteo ufficiali di MeteoSvizzera per ogni località elvetica. • Le fastidiose telefonate pubblicitarie vengono bloccate con questa App (disattivabile). Prima che voi rispondiate, vi saranno segnalati i numeri identificati come possibili numeri pubblicitari. L'elenco dei call center viene aggiornato ogni giorno. • Rubrica telefonica: indirizzi svizzeri privati e aziendali con i rispettivi numeri di telefono. Per trovare ristoranti, artigiani ed altri servizi, oltre a prenotare i ristoranti direttamente dall'App. • Meteo: le previsioni locali più precise con attualizzazione ogni 10 minuti per tutti i comuni della Svizzera, un radar delle precipitazioni animato nonché le previsioni per i otto giorni successivi con indicazione delle temperature minime e ma…
App details
What you can learn from search.ch
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are search.ch's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: search.ch runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3CAC74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.