Screenshot style breakdown
Sampled from 4 of The Sun Digital Newspaper's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C24 bg
#EE3B42
#5C1414 accent
#FFFFFF text
- #2READY TO READ WHEREVER YOU ARE
- #3ALL THE NEWS, GOSSIP AND SPORT
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 6 words on average (longest 6), mostly ALL CAPS, 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Enjoy the daily edition of The Sun newspaper delivered straight to your mobile or tablet. Read today's paper or previous editions. You can even download the papers to read offline. Subscribe to The Sun, Britain’s No1 newspaper, packed with the latest news, gossip & sport headlines. The newspaper as printed, sent straight to your device every day. Bursting with news, entertainment, showbiz, celebrity exclusives, sport, TV, and more, a subscription to The Sun Digital Newspaper lets you read all the latest stories from around the world in today’s edition, as well as the previous 2 weeks editions. Why The Sun Digital Newspaper? • Full access to The Sun and The Sun on Sunday newspapers • Stay up to date with the latest stories from The Sun, available throughout the day • The best football action from The Sun Sport team • Discover the latest and greatest shows in the TV Mag • All the lat…
App details
What you can learn from The Sun Digital Newspaper
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are The Sun Digital Newspaper's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Sun Digital Newspaper runs a dark set with one background colour (#EC1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C1414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.