Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of AARP Now's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C42424 bg
#CC4242
#6C0404 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Introducing the new and improved AARP Now. It’s the app that makes your AARP Membership truly mobile. AARP Now connects AARP Members to personalized news, alerts, events and savings that matter to you—whenever you want them. Download AARP Now and your membership is wherever you are. MY AARP The all-new My AARP includes top stories hand curated by our editorial team, uniquely personalized news, events, benefits, and new ways for you to customize your experience with AARP Now. Plus, videos and the latest digital editions of AARP The Magazine and AARP Bulletin. Easily access your digital membership card, Inbox and My account with one tap from My AARP. MORE PERSONALIZED THAN EVER The new AARP Now personalizes recommendations based on your previous activity. Get more of the content you love on My AARP, News, Benefits and Events. ACCESS DIGITAL EDITIONS OF AMERICA’S TWO LARGEST PUBL…
App details
What you can learn from AARP Now
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are AARP Now's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AARP Now runs a dark set with one background colour (#C42424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.