Sampled from 4 of AZ News-App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044474 bg
#275E87
#547C94 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Mit der AZ News-App empfangen Sie aktuelle Nachrichten aus Ihrer Region, Deutschland und der Welt direkt auf Ihrem iPhone. So wissen Sie jederzeit, was in Ihrer Heimat und der Welt passiert – ob in Wirtschaft, Politik oder Sport. Die AZ News enthält Nachrichten aus: + Allgemeine Zeitung (u.a Mainz, Alzey, Bingen, Ingelheim, Bad Kreuznach) + Wormser Zeitung (u.a. Worms, Wonnegau, Monsheim, Eich) Funktionsumfang und Inhalte: + Mehr regionale Nachrichten: Aktuelle und lokale Nachrichten aus Ihrer Wunschregion – ab sofort mit noch mehr Auswahl im Ressort „Lokales“. + Mehrfachauswahl: In den Ressorts mit Drop-Down-Menü können Sie mehrere Inhalte parallel auswählen, z.B. Meldungen von Mainz 05 und Eintracht Frankfurt. + Schriftgrößen-Funktion: Die Schriftgröße kann sowohl innerhalb des Artikels (über das Icon rechts oben) als auch über die Menü-Einstellungen "Schriftgröße ändern" angepass…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are AZ News-App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AZ News-App runs a dark set where the background shifts from screenshot to screenshot (first shot #044474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #547C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.