Screenshot style breakdown
Sampled from 6 of DISCOVER Magazine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#7CC4B4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Take an exciting adventure with Discover Magazine as it reports captivating developments in science, medicine, technology, and the world around us. Spectacular photography and refreshingly understandable stories on complex subjects connect everyday people with the greatest ideas and minds in science. Every issue of Discover delivers the latest news, theories, and developments in the world of science, compelling stories and breakthroughs in health, medicine, and the mind, environmental issues and their relevance to daily life, cutting-edge technology and its impact on our future, thought-provoking articles from award-winning editors, opinion makers, Nobel laureates, and renegade scientists. DISCOVER subscriptions available: - Monthly = ($2.49 USD) automatically renewed until cancelled - Annual Subscription, 4 issues per year = ($19.99 USD), automatically renewed until cancelled Wh…
App details
What you can learn from DISCOVER Magazine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are DISCOVER Magazine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DISCOVER Magazine runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CC4B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.