Sampled from 6 of Budget – Car Rental's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#243C5C accent
#111111 text
Quickly book a car rental with the Budget Car Rental app. Our commitment to great value means you’ll find affordable car rentals within your budget. Sign up for Fastbreak and get exclusive rates, skip the line**, make quick returns, and modify or upgrade your rental all through the app. With over 3,000 locations and a wide selection of vehicles, Budget Car Rental has what you need to get on the road faster. Rental car information in one place Easily make, modify, or upgrade your car rental reservation 24/7 View your receipts and upcoming booking information Find your nearest Budget Car Rental location, hours of operation, and phone number. Get directions with a few taps Fastbreak benefits Save time with our convenient pickup and drop-off system Access exclusive deals to save more time and money Earn Budget Bucks to make an affordable car rental even better Conta…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Budget – Car Rental's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Budget – Car Rental runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #243C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.