Sampled from 6 of MetLife US App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04345C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Manage your benefits anytime, anywhere, with the MetLife US App. Designed to align with the MyBenefits web experience, the app provides convenient access to the tools and information you need, all in one place, plus enhanced features and functionality. Key Features: Dental • View coverage and claims • Find a dentist • Get personalized treatment estimates • Access your ID card Disability • File and manage claims • View claim details and status updates • Contact your case manager • Upload documents securely • Update direct deposit information Additional Benefits Access information for a variety of MetLife products, including: • Group Life Insurance • Supplemental Health Benefits • Group Legal Plans • Vision Coverage • And more For additional product information and benefit resources, visit MetLife.com
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are MetLife US App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MetLife US App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04345C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.