Screenshot style breakdown
Sampled from 4 of Mitt Karlstad's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E45424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Mitt Karlstad är Karlstads kommuns officiella app. Med hjälp av den kan du nå kommunen på det sätt som passar dig bäst för att ställa frågor, lämna synpunkter och göra felanmälan. Du kan ringa, skicka meddelande, eller skriva till oss på Facebook och Twitter. Du hittar också information om olika kommunala tjänster, och kan få viktiga meddelande från kommunen direkt till din telefon. Om du skickar meddelande kan du bifoga bilder och markera platser på kartan för att vi ska kunna ge dig bästa möjliga hjälp. Vi svarar inom två arbetsdagar när du kontaktar oss via mejl, sociala medier och meddelanden. Många frågor kan våra kommunvägledare i Kontaktcenter svara på direkt, men annars hjälper de dig att få kontakt med rätt handläggare i kommunen. Mitt Karlstad är framtagen av Karlstads kommun.
App details
What you can learn from Mitt Karlstad
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Mitt Karlstad's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mitt Karlstad runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E45424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.