Screenshot style breakdown
Sampled from 6 of Reason's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E47434 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Reason app helps you stay on top of the news and better understand your world without all the tired left-wing or right-wing spin. You won’t find a better source for accurate and honest news, ideas, videos, and podcasts from a libertarian perspective. Turn on notifications and personalize your settings to get alerts about issues you care about. Stream new episodes of Reason podcasts: The Reason Roundtable, The Reason Interview With Nick Gillespie, and The Soho Forum Debates. Click to listen to every article and build your own content playlist. Access Reason’s latest vertical videos. Watch Reason’s documentaries, video essays, and comedy videos, including Remy and Andrew Heaton. Browse Reason’s newsletters: Reason Roundup by Liz Wolfe, The Rattler by J.D. Tuccille, Free Media by Robby Soave, and more. Play Reason’s weekly crossword plus special puzzles when magazine issues publ…
App details
What you can learn from Reason
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Reason's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Reason runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E47434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.