Sampled from 1 of ET Now's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC747C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 15 words on average (longest 15).
ET Now - Stock Market News, Live TV & Expert Calls Stay ahead of the markets with ET Now, India's destination for stock market news, live TV, market data and expert insights. Whether you're tracking stocks, researching mutual funds or looking for actionable investment ideas, ET Now brings everything together in one app. What's inside ET Now? Breaking business and stock market news Live ET Now TV streaming Real-time stock market data Watchlists and market alerts Mutual fund and IPO information Expert commentary and market opinions Premium research and recommendations with ET Now Pro Introducing ET Now Pro Take your investing to the next level with ET Now Pro. Access research and stock recommendations from SEBI-registered Research Analysts across Equity, Intraday, Swing Trading, F&O and more. Read premium market stories, discover exclusive insights and get priority acces…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 1 screenshots above are ET Now's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ET Now runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC747C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.