Sampled from 4 of Virgiel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043474 bg
#275087
#540404 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Met ruim 2000 leden is de K.S.V. Sanctus Virgilius de grootste studentenvereniging van Delft. Al sinds 1898 heeft Virgiel de hoofddoelstelling om haar leden op sportief, cultureel en sociaal gebied te ontplooien. Alle leden zijn iedere dag welkom om met elkaar te borrelen en daarnaast worden er ontzettend veel activiteiten georganiseerd. Deze activiteiten zijn niet alleen ter ontspanning, maar vaak ook om er iets van op te steken. Alles wat er op of vanuit Virgiel gebeurt, wordt georganiseerd door de leden zelf. Zo zijn er tientallen commissies waarin leden onder andere hun organisatorische vaardigheden ontwikkelen en 7 onderverenigingen waar leden zich sportief, cultureel en muzikaal kunnen ontplooien. Voor iedereen is er dan ook volop de mogelijkheid om op welke manier dan ook het maximale uit de studententijd te halen.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Virgiel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgiel runs a dark set with one background colour (#043474) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #540404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.