Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pocket - AI Personal Assistant's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#7CB4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Pocket is your always-on AI personal assistant -- a wearable device that captures every idea, meeting, and moment without ever reaching for your phone. CAPTURE WITHOUT INTERRUPTION Speak naturally and let Pocket do the rest. No typing, no unlocking your phone, no breaking your flow. Your thoughts are captured the instant they happen. AI THAT ACTUALLY UNDERSTANDS YOU Pocket doesn't just transcribe -- it organizes, summarizes, and connects your ideas. Surface insights you didn't know you had. FROM THOUGHT TO ACTION Turn fleeting ideas into tasks, reminders, and notes automatically. Pocket transforms raw thinking into structured, actionable information. PRIVATE BY DESIGN Your thoughts are yours. Pocket is built with privacy at its core -- your data stays secure and under your control. Whether you're a creative thinker, a busy professional, or someone who simply wants to stop forgettin…
App details
What you can learn from Pocket - AI Personal Assistant
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Pocket - AI Personal Assistant's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pocket - AI Personal Assistant runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CB4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.