Screenshot style breakdown
Sampled from 6 of Nottingham CampusConnect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CACE4 accent
#111111 text
Screenshots
Icon palette
About this app
For University of Nottingham applicants, your university life begins here! Nottingham CampusConnect is the best way to connect with your future coursemates and flatmates, make new friends and get brilliant, first hand advice on university living from the people on the inside track before you set foot on campus. Become part of the university network, get access to all the best resources on orientation, how to sort your accommodation, important dates for your calendar and more. With CampusConnect you can start planning your university adventure even before you arrive. It’s all about helping you navigate those tricky first steps on campus and giving you the head start needed to make your studies a success. DISCOVER your life ahead. GET ANSWERS to the questions important to you. PLAN your new adventure. CONNECT with fellow students, student ambassadors and staff members before you en…
App details
What you can learn from Nottingham CampusConnect
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Nottingham CampusConnect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nottingham CampusConnect runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CACE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.