In the flow of life, money travels between relatives, friends and institutions, quietly accumulating complex connections. We were once troubled by a loan that we thought was simple: principal, interest rate, number of installments, and repayment method. Every variable is like a naughty knob. With a slight turn, the results will be vastly different. A seemingly ordinary payment may turn into a completely different story a few months later—thousands more repayments, or an unexpected less than a heartfelt payment. We realized that ordinary people don’t actually need complicated financial models. What they need is a quiet way to spread the numbers in front of them. With this original intention, we began to conceive of a tool. It does not overwhelm others or make decisions for others, but is like a sincere mirror that clearly reflects the real figures behind every loan and loan. We hope that…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Pinjaman Atur-Loan Calculator's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
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