Sampled from 4 of Storia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C6454 accent
#111111 text
Välkommen till Storia, en social plattform för längre skrivande och community. Dokumentera ditt liv i ett lugnare format, upptäck nya skribenter och designa din egen profilsida. - Skriv inlägg med text och bilder i en enkel editor - Flera flöden att växla mellan: kronologiskt, trendande och nytt på plattformen - Designa din egen profil med färger, typsnitt och utseende - Upptäck och interagera med andra skribenter - Välj synlighetsnivå på dina inlägg Storia är en plats för längre skrivande, kreativitet och ett varmt community. Här får du skapa din egen lilla hörna av internet, och upptäcka andras. Varmt välkommen till Storia.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Storia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Storia runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C6454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.