Screenshot style breakdown
Sampled from 6 of Godus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCD4 bg
#CFDDBA
#E4C44C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
** Winner of App Store Best of 2014 ** YOU are about to PLAY GOD. Rule over a living, breathing world. It is as SIMPLE to play with as it is AWE-INSPIRING to behold. Feel truly powerful in the most delightful, charming and tactile world you have ever held in your hands. • Use your touch to physically shape, mold and sculpt every inch of the landscape, making it unique to you. • Be loved and worshipped by tiny, devoted Followers. Watch them live, learn, and grow in a fully simulated world. • Nurture the growth of a civilization as it rises from the dawn of the primitive age and advances throughout the ages of humanity. • Cast miracles of both beauty and destruction: sculpt rivers and grow forests, or throw meteors and spread fires. • Uncover a wealth of mysteries and surprises waiting to be found above and below the landscape. • Guide your Followers as they embark on regular voyages …
App details
What you can learn from Godus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Godus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Godus runs a light set with one background colour (#ECFCD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4C44C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.