Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Gumroad's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC94E4 bg
#DD82C8
#6C3C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Create a product from your phone. See today’s sales. Watch, read, or listen to everything you’ve bought. Gumroad is the simplest way to sell digital products — courses, ebooks, podcasts, music, software, and more. The app is for both sides: makers who sell, and people who buy. For creators • Create a new product, set a price, and publish • Edit products you already sell • See sales, revenue, and views • Get a ping when someone buys For buyers • Your Gumroad library, on the phone • Watch videos, listen to audio, read ebooks • Pick up where you left off • Download files to keep Sign in with the same Gumroad account you use on the web. What you create on your phone shows up on your store. What you buy shows up in your library. 10% + 50¢ per sale. No monthly fee.
App details
What you can learn from Gumroad
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Gumroad's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gumroad runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC94E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C3C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.