Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of InShot - Video Editor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#9C545C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
InShot: Video Editor & Photo Editor for Every Moment. Create stunning videos and photos with easy-to-use editing tools and powerful AI features. Whether you're making daily vlogs, birthday or anniversary videos, creating content for social media, or growing your small business, InShot makes it easy to bring your ideas to life and share them with the world. [AI Tools] - Auto Captions. Generate subtitles and captions with AI speech-to-text tool. - Bilingual Subtitles. Create bilingual subtitles to make your videos accessible to a wider audience. - AI Speech. Turn text into natural-sounding speech with AI Text to Speech and AI Voice Generator. - AI Cut. Automatically remove silence, filler words, and breath sounds to make video editing faster and easier. - Video & Photo Enhance. Improve the quality of your photos and videos for sharper, clearer results. - AI Effects. Experience the magic…
App details
What you can learn from InShot - Video Editor
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are InShot - Video Editor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: InShot - Video Editor runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C545C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.