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Developer Tools apps: screenshot design benchmarks

How Developer Tools apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 1204 listings by LaunchShots.

39%
use a light theme across the set
light 39%mixed 19%dark 42%
33%
put the caption above the phone
above 33%below 32%overlay 16%no caption 19%
5.5
screenshots per listing on average · 21% use 8 or more
1.93
average App Store rating of the analysed apps
8.9
words per screenshot caption (from 120 OCR'd captions) · 9% ALL CAPS · 9% say "you"
Background colours
white 39%black 24%blue 17%dark grey 6%teal 3%

Based on 1,204 analysed listings in Developer Tools. Updated continuously as new apps are analysed. How we measure →

Analysed Developer Tools listings

TestFlight
light · caption top · 5 shots
NextVPN: Fast & Secure Proxy
light · caption overlay · 3 shots
力扣 LeetCode
mixed · caption none · 5 shots
GitHub
mixed · caption top · 4 shots
Sekai: Create · Remix · Play
light · caption overlay · 7 shots
Replit: Vibe Code with AI Fast
mixed · caption none · 9 shots
Termius - Modern SSH Client
dark · caption none · 7 shots
App Store Connect
light · caption top · 5 shots
Koder Code Editor
light · caption bottom · 4 shots
Device Monitor²
dark · caption none · 10 shots
Sticky - AI Game Maker
dark · caption none · 4 shots
O-KAM Pro
light · caption bottom · 5 shots

How to read this

If you're designing screenshots for a Developer Tools app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 33% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.5 screenshots — Apple allows 10, and only 21% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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