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Entertainment apps: screenshot design benchmarks

How Entertainment apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 2555 listings by LaunchShots.

26%
use a light theme across the set
light 26%mixed 20%dark 54%
35%
put the caption above the phone
above 35%below 20%overlay 13%no caption 32%
5.6
screenshots per listing on average · 16% use 8 or more
3.61
average App Store rating of the analysed apps
8.1
words per screenshot caption (from 194 OCR'd captions) · 14% ALL CAPS · 12% say "you"
Background colours
black 32%white 19%blue 14%red 6%orange 4%

Based on 2,555 analysed listings in Entertainment. Updated continuously as new apps are analysed. How we measure →

Analysed Entertainment listings

抖音
light · caption top · 7 shots
爱奇艺-《深渊无间》凶案连载悬疑剧
light · caption bottom · 10 shots
优酷视频-《无可替代》全网独播
dark · caption bottom · 10 shots
腾讯视频-《兰香如故》独播
mixed · caption none · 10 shots
TikTok - Videos, Shop & LIVE
mixed · caption top · 7 shots
抖音极速版
dark · caption none · 6 shots
Netflix
dark · caption none · 6 shots
全民K歌-你其实很会唱歌
light · caption top · 4 shots
The Roku App (Official)
dark · caption none · 10 shots
HBO Max: Stream Movies & TV
dark · caption bottom · 7 shots
Ticketmaster-Buy, Sell Tickets
dark · caption none · 7 shots
Peacock TV: Stream TV & Movies
dark · caption top · 9 shots

How to read this

If you're designing screenshots for an Entertainment app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 35% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.6 screenshots — Apple allows 10, and only 16% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

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