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Finance apps: screenshot design benchmarks

How Finance apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 3182 listings by LaunchShots.

44%
use a light theme across the set
light 44%mixed 31%dark 25%
39%
put the caption above the phone
above 39%below 16%overlay 11%no caption 34%
6.4
screenshots per listing on average · 30% use 8 or more
4.07
average App Store rating of the analysed apps
7.9
words per screenshot caption (from 274 OCR'd captions) · 2% ALL CAPS · 31% say "you"
Background colours
white 39%blue 21%black 8%green 6%teal 5%

Based on 3,182 analysed listings in Finance. Updated continuously as new apps are analysed. How we measure →

Analysed Finance listings

Venmo
dark · caption none · 8 shots
Capital One Mobile
light · caption top · 8 shots
Wells Fargo Mobile®
dark · caption top · 10 shots
Chase Mobile®: Bank & Invest
dark · caption none · 9 shots
PhonePe: UPI, Gold, Insurance
dark · caption none · 8 shots
Cash App
mixed · caption top · 10 shots
Intuit Credit Karma
mixed · caption none · 9 shots
中国工商银行
light · caption bottom · 5 shots
PayPal - Pay, Send, Save
mixed · caption none · 8 shots
招商银行
dark · caption top · 3 shots
Discover Mobile
dark · caption none · 6 shots
BBVA México
mixed · caption none · 7 shots

How to read this

If you're designing screenshots for a Finance app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 39% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6.4 screenshots — Apple allows 10, and only 30% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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