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Food & Drink apps: screenshot design benchmarks

How Food & Drink apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 3161 listings by LaunchShots.

50%
use a light theme across the set
light 50%mixed 26%dark 24%
38%
put the caption above the phone
above 38%below 19%overlay 11%no caption 33%
5.5
screenshots per listing on average · 15% use 8 or more
3.72★
average App Store rating of the analysed apps
7
words per screenshot caption (from 277 OCR'd captions) · 15% ALL CAPS · 19% say "you"
Background colours
white 38%red 11%orange 9%green 8%black 8%

Based on 3,161 analysed listings in Food & Drink. Updated continuously as new apps are analysed. How we measure →

Analysed Food & Drink listings

DoorDash: Food, Grocery, More
dark · caption none · 6 shots
淘宝闪购-点外卖更优惠
mixed · caption bottom · 9 shots
Uber Eats: Food & Groceries
light · caption top · 7 shots
iFood: pedir delivery em casa
dark · caption top · 8 shots
Starbucks
mixed · caption none · 6 shots
McDonald's
light · caption none · 3 shots
Zomato: Food Delivery & Dining
dark · caption none · 9 shots
Crumbl
light · caption top · 9 shots
OpenTable
mixed · caption bottom · 10 shots
Domino's Pizza USA
mixed · caption none · 5 shots
Instacart: Groceries & Food
mixed · caption none · 9 shots
Grubhub: Food Delivery
dark · caption none · 7 shots

How to read this

If you're designing screenshots for a Food & Drink app, this is the field you're competing in. A light theme is the majority choice, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 38% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.5 screenshots — Apple allows 10, and only 15% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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