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Graphics & Design apps: screenshot design benchmarks

How Graphics & Design apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 968 listings by LaunchShots.

44%
use a light theme across the set
light 44%mixed 21%dark 35%
43%
put the caption above the phone
above 43%below 15%overlay 7%no caption 36%
6.4
screenshots per listing on average · 32% use 8 or more
3.78★
average App Store rating of the analysed apps
6.8
words per screenshot caption (from 286 OCR'd captions) · 7% ALL CAPS · 9% say "you"
Background colours
white 35%black 25%blue 9%light grey 5%orange 5%

Based on 968 analysed listings in Graphics & Design. Updated continuously as new apps are analysed. How we measure →

Analysed Graphics & Design listings

Colorful Widget彩虹小组件-万能桌面主题壁纸
light · caption none · 10 shots
Cricut Design Space
light · caption top · 8 shots
Reface: AI Face Swap & Editor
dark · caption top · 6 shots
ThemePack: Widgets & Wallpaper
light · caption top · 7 shots
Adobe Express: Create Anything
mixed · caption none · 8 shots
Themify - Widget & Icon Themes
mixed · caption none · 9 shots
ibis Paint X
light · caption top · 10 shots
FlipaClip: Draw 2D Animation
mixed · caption none · 9 shots
Sketchbook®
light · caption top · 6 shots
Pixelcut AI Photo Editor
light · caption top · 10 shots
Обои на айфон и Живые темы
mixed · caption none · 5 shots
Photo Widget: Theme Wallpapers
light · caption top · 8 shots

How to read this

If you're designing screenshots for a Graphics & Design app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 43% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6.4 screenshots — Apple allows 10, and only 32% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

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