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Navigation apps: screenshot design benchmarks

How Navigation apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 2278 listings by LaunchShots.

42%
use a light theme across the set
light 42%mixed 29%dark 30%
33%
put the caption above the phone
above 33%below 19%overlay 15%no caption 32%
5.9
screenshots per listing on average · 23% use 8 or more
3.57
average App Store rating of the analysed apps
7.9
words per screenshot caption (from 327 OCR'd captions) · 6% ALL CAPS · 11% say "you"
Background colours
white 37%blue 22%black 13%green 5%teal 5%

Based on 2,278 analysed listings in Navigation. Updated continuously as new apps are analysed. How we measure →

Analysed Navigation listings

Google Maps
light · caption bottom · 9 shots
Waze Navigation & Live Traffic
light · caption top · 10 shots
ParkMobile: Park. Pay. Go.
mixed · caption overlay · 6 shots
Transit • Subway & Bus Times
light · caption top · 8 shots
车轮-全国交通车辆违章查询助手
light · caption top · 3 shots
be - Multi-Service Platform
light · caption none · 6 shots
ImmoScout24 - Immobilien
light · caption top · 7 shots
SpotHero: #1 Rated Parking App
mixed · caption top · 5 shots
北斗导航-北斗三号全球卫星导航系统
dark · caption none · 5 shots
賃貸・売買物件検索 SUUMO(スーモ)でお部屋探し
light · caption none · 6 shots
Yahoo!カーナビ
dark · caption none · 10 shots
Chevron
dark · caption none · 6 shots

How to read this

If you're designing screenshots for a Navigation app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 33% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.9 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

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