Shopping apps: screenshot design benchmarks

Based on 2,721 analysed listings in Shopping. Updated continuously as new apps are analysed. How we measure →

Analysed Shopping listings

How to read this

If you're designing screenshots for a Shopping app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 41% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6.1 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.