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Sports apps: screenshot design benchmarks

How Sports apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 3733 listings by LaunchShots.

28%
use a light theme across the set
light 28%mixed 25%dark 47%
34%
put the caption above the phone
above 34%below 21%overlay 14%no caption 31%
5.9
screenshots per listing on average · 24% use 8 or more
3.61★
average App Store rating of the analysed apps
8.6
words per screenshot caption (from 288 OCR'd captions) · 28% ALL CAPS · 6% say "you"
Background colours
white 28%black 23%blue 21%green 6%red 5%

Based on 3,733 analysed listings in Sports. Updated continuously as new apps are analysed. How we measure →

Analysed Sports listings

ESPN: Live Sports & Scores
dark · caption overlay · 10 shots
FanDuel Sportsbook & Casino
mixed · caption none · 9 shots
ESPN Fantasy Sports & More
dark · caption overlay · 8 shots
MLB Ballpark
mixed · caption top · 9 shots
DraftKings: Sports & Casino
mixed · caption overlay · 8 shots
MLB
dark · caption top · 9 shots
Yahoo Fantasy Sports: NFL, MLB
mixed · caption top · 10 shots
GameChanger
dark · caption top · 9 shots
theScore: Sports News & Scores
dark · caption overlay · 9 shots
CBS Sports: Live Scores & News
dark · caption bottom · 6 shots
BBC Sport - News & Live Scores
mixed · caption top · 7 shots
Premier League - Scores, News
mixed · caption none · 9 shots

How to read this

If you're designing screenshots for a Sports app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 34% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.9 screenshots — Apple allows 10, and only 24% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

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